Skip to content

Who We Are

We are a global consumer brand based in a town called Romford in the UK. We first launched as a family business in 2005, manufacturing homeware products which catered for everyday life. We fast became a trusted household favourite. Inspired through new technological advances, we endeavoured to bring solutions to simplify household tasks throughout the home. Over the following years we expanded our range to include many new kinds of products ranging from kitchen, personal/health, travel, leisure and office.
Due to the innovative designs of our office equipment, this has fast become our most popular range. We have supplied thousands of offices in the UK and worldwide with ergonomic office solutions to improve their workplace and the health of their employees.  

We’re Here, Ready to Listen

As a family run business, we pride ourselves on delivering quality products and keeping our consumers happy through our exceptional customer care.
Our brand is largely recognised within the United Kingdom and Europe, so we have an entire team dedicated to providing support for you and answer any queries you may have - when you need it most. We do our best to cater for all of our customers around the globe with our multilingual team which consists of English, French, German, Italian, Spanish, Polish, Danish, Swedish, and Norwegian Customer Care Representatives. It is through maintaining this system that we are able to avoid common customer frustrations such as "call-centres", where calls are answered by operators or diverted to a new country entirely.  

Our Talented Team

The Duronic Team is an ever-growing family. We employ young and talented individuals who share a mutual drive and passion to deliver quality products to people around the world. We have a fun and friendly work environment, ensuring enjoyment for staff and implementation of any ideas which they may have. We strongly believe that a person doing a specific job is the person that knows that job best, so when they give suggestions, ideas or tell us where improvements can be made, we listen and try to implement these into our products and services. This very passion and determination run through our entire organisation and the willingness to help one another keeps our team invigorated and enthusiastic. 


Our Values


The importance of our staff and customers is very high on our agenda. Also high on our agenda is the environment and ensuring we find better ways to help the world we live in today. This is why we ensure that all box packaging which we use at Duronic is recycled, ensuring that we have minimal negative impact on the environment and reduce pollution and unnecessary waste.
In addition to this, we have always philosophised the notion that it is critical for a company's sustainable development to have well maintained health, safety and environmental standards. It is for this reason that Duronic will not conduct business with any factory or supplier if their compliance with our company standards is misconstrued or otherwise in violation with one of our zero-tolerance practices: child labour, forced labour, disciplinary practices, health and safety and environmental hazards. Shine-mart Ltd has also taken all the steps required to ensure that slavery and human trafficking is not taking place in any part of our supply chain or in any part of our business. This statement applies for 2020 and will be revisited every year to make sure we comply with the Modern Slavery Act of 2015.

Meeting Your Individual Needs

We are constantly thinking of new ideas and ways to improve peoples lifestyles with technological and innovative solutions. We are open to ODM (Original Design Manufacturing) projects, which may fulfil a need for companies looking for a niche product, which can be created by our very own Research and Development Team and manufactured professionally by our specialist factories.

When ordering from us, we have ensured that every little detail has been fine-tuned to make the process of ordering a seamless process. From the very meticulous process of creating the product, the expert handling and careful transportation by sea freight into the UK to our super warehouse, to where we package the product and prepare it for delivery.
Through our well-connected international courier network, who have professional access to over 200 countries, we can ensure that your order reaches you no matter where you may be.